Girls Just Want STEM

Partner
EDsnaps

Services
Creative + Strategy
Digital Fundraising
Marketing

Educational Snapshots (EDSnaps) is a nonprofit designed to inspire girls to become Science, Technology, Engineering and Math (STEM) learners, and explore STEM careers. The organization runs summer and after-school programs for middle and high school girls in New York and globally (virtually) with a school in Ghana. EDsnaps overall goal is to promote diversity in the sector and turn STEM learners into next generation STEM leaders. 

Our Strategy

Starting in 2018 to present, we worked with EDsnaps founder, Dr. C. Ph.D., MBA to provide strategic and branding advice to attract students and their families, funders, and partners. Our focus was to enhance EDsnaps overall image, and improve grassroots fundraising efforts. Some of the tactics we used: 

  • Review and revise brand messaging and videos to ensure content is on point for partners and sponsors, while also ensuring EDsnaps comes across as creative and fun for students. 
  • Amplify social media channels to build the brand and promote the mission. 
  • Expose the founder to corporate executives and socially conscious companies for potential partnerships. 
  • Create and facilitate workshops on effective communications so students become ambassadors and mentor older students on career development and workforce trends.  

Our Impact

  • EDsnaps BRAND and profile are stronger and its influence is growing. 
  • Review of the website and brand resulted in a more robust site and fundraising materials. 
  • Founder introductions to executives from PepsiCo, Verizon, Viacom, Grant Thornton, and Moet Hennessy USA provided new partnership opportunities. 

New Fundraising Ideas and Partnerships 

  • We experimented with new types of fundraising and provided strategic direction and ideas for EDsnaps latest Pitch Deck.  
  • Secured National Australia Bank (NAB) as a sponsor for two years in a row. 
  • Successfully engaged NAB Corporate Social Responsibility team and arranged for employees to participate in EDsnaps activities on site in the Bronx and Manhattan. 

EDsnaps and its supporters acknowledge the pervasive gender gap in STEM, and are dedicated to creating inclusive learning environments that create the best opportunities for underserved girls. The mission continues in 2024 with several new initiatives.