About the Project
The four-part television series ON OUR OWN TERMS from Bill Moyers & Company was accompanied by a Community Action Campaign designed to stimulate dialogue and community action on the issues surrounding end-of-life care. Partners included public television stations, health care professionals and institutions, civic organizations, community-based groups and individuals.
Maura launched the outreach campaign to PBS stations and national/ local partners through a national “televised” town hall meeting which she produced. Along with her team, she convened local workshops for community organizers and created ancillary training materials. Throughout, she met with funders and NYC partners to provide updates and organize activities.
300 coalitions were formed that carried out a variety of activities including: creating local media and resource directories, connecting with policy makers, hosting town hall meetings and school events.