About the Project
SSPD is a social initiative and movement centered around a day of entertaining alcohol-free family fun on March 17th. The event is also a safe haven for those in the recovery community. http://www.soberstpatricksday.org/
Maura provided strategic positioning and marketing for year one resulting in front page media coverage in New York, radio pick up and key partnerships with the Irish government, media outlets culminating with Irish Minister for Social Protection, Joan Burton attending the NY event. SSPD continues to grow and is now in five cities.
Header is from SSPD Belfast.