Leadership & Executive Acceleration Program
“LEAP is a fantastic initiative and I am delighted that the (Irish) Government is supporting it.“
Ambassador Geraldine Byrne-Nason, Irish Mission UN
Clients
Department of Foreign Affairs, Irish Gov
Irish International Business Network (IIBN)
Services
Creative Strategy
Partnerships
Digital Marketing
Overview
The Irish Government’s ‘Emigrant Support Program’ is designed to strengthen the global Irish diaspora and it bond with Ireland. To help close the leadership gender gap, the DFA wanted to support a program for Irish & Irish American women. Following a pilot launch, the DFA partnered with the Irish International Business Network (IIBN) who recruited Maura Kelly to relaunch LEAP – a six-month Leadership Executive Acceleration Program. Maura was a senior advisor on the pilot which was struggling to take off.
We developed the strategic framework to help LEAP refresh its mission in conjunction with a robust speaker series and CSR focus. The team designed digital marketing strategies that brought LEAP to a global audience, and recognition in the One Young World Impact Report 2020.
Our Approach
At the onset, we conducted an assessment and reached out to business groups and experts. We cultivated partnerships with leading companies: Verizon, Moet Hennessy, plus others and agencies: Irish Mission UN & Northern Ireland Bureau, NY.
We extended the LEAP brand by capturing all content on video, and repurposing DIGITAL content for the YouTube channel, and social media channels.
Through a series of pre and post surveys conducted by an external evaluator and interviews, the DATA collected tracked solid improvements in skills, attitudes and overall confidence. The results led to yearly repeat funding.
Our Impact
Building a pipeline for female leaders & inspiring social change for good.
Since 2019, LEAP has grown into a strong, effective community force. Working with a coalition of business organizations, corporate executives, and nonprofit partners, LEAP has developed leadership skills in the next generation of female leaders; and impacted the community by strengthening the capacity of several nonprofit organizations. One Young World, a global organization of young leaders highlighted the impact of LEAP in their Impact Report for our work on gender equality. The work resulted in a 50% year over year increase in the number of new partners and sponsors, and media coverage.